NEW YORK — billups, the leading independent Out-of-Home (OOH) managed services agency, today announced the launch of contextual and creative attention metrics for OOH media. The quantifiable attention metric captures how well traditional and digital OOH units stand out in their environments, comparable to attention measurement in other channels. Together with creative optimization, these products can inform marketers’ selections of sites and creative for traditional, digital and programmatic OOH as part of omnichannel campaigns. Read More