Bensimon Byrne releases a study with Ipsos on focus in marketing: 91% of marketers surveyed say fewer priorities drives stronger returns, but only 21% put 80% or more of their budget behind them.

Bensimon Byrne releases a study with Ipsos on focus in marketing: 91% of marketers surveyed say fewer priorities drives stronger returns, but only 21% put 80% or more of their budget behind them.

Originally published via Source Article.